Creative fields: Visual identity & app design
HeadUp is a concept project I've been running in parallel with my daily work at Auddly. This project has served as a sandbox for design system explorations as well as outtakes and ideas that didn't make it into the final products that were built for Auddly.
This concept came together from the idea of a dedicated hip hop radio app and my curiosity to explore music related UX and UI challenges in a different environment than the one that was created for Auddly.
I approached this from a need-to-have basis with a minimalistic and almost monochromatic color palette. The overall goal was to create an app that was jam packed with great content but without it feeling cluttered and over designed from a UI perspective. This is the same approach I have when crafting the UI component for the Auddly client suite.
A great way to explore and test UI is to move components in and out of it’s natural (or designated) habitat. This app is completely based on the same framework that is used for Auddly but with some additional components.
Within the frames of this project I also had the opportunity to develop components that was more based on visuals, like list cards and cover art that aren't implemented in the Auddly app.
Audio obviously is a hot topic for Auddly and designing for audio related features is quite a challenge when it comes to designing a great user experience. For this project I explored a lot of additional audio related interactions and concepts, some of which later were included in the Auddly mobile apps.
This project has been a both fun great side project to push the Auddly design framework to the next level in terms of flexibility and robustness.