Creative fields: Multiple fields
Auddly is an application, but in the bigger picture it’s about a much larger mission to create a fair, accurate and transparent music industry for rights holders so that they can get paid and credited correctly when their music is played.
I joined a small team with a big vision at Auddly in the fall of 2015. As Lead Product Designer I have lead all aspects of design to evolve and scale with the progress and growth of the company.
Auddly is a platform for music creators and music companies that simplifies the collaboration and information flow around song data. Auddly is available on the web, iOS and Android.
When I initially joined Auddly, the web application had been out of beta for a while and was fairly feature packed already, but there was no solid ground when it came to design and user experience.
My mission was to establish that from the ground and up by aiming for something sustainable that could evelove over time instead of going for the classic let’s-just-redesign-everything approach. I knew that it wasn't going to happen over night and that is was going to take some strategic planning to be able to pull it off in parallel with the usual jam packed roadmap of a startup.
Understand something before your change it became became one of my main principles, and although I had to deliver from day one I kept a straight line between the feature development and the foundation I was trying to establish in paralle.
The second principle was to always have a vision of where you're going: you won’t be able reach it today but every little thing you do needs to point in the direction of where you're headed.
The key principle that was most crucial for execution was timing. There is always a time for everything. Timing became a very important factor when it came to do fundamental changes with minimum effort.
During my years at Auddly, the company has grown in all aspects. We have established a solid foundation, launched numerous of new features and expanded onto multiple apps for both iOS and Android.
Today Auddly runs on a cross platform Design System that unifies the language of both devs and designers to facilitate communication and work efficiency. Design is an organic part of the company and we have a more user centered focus in all aspects of what we do.